Senior Marketing Manager

Banjul, Banjul, The Gambia • View all jobs

Our mission

We're making Africa the first cashless continent.

In 2017, over half the population in Sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash.

We're solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. Now, we have millions of users across six countries and are growing fast.

Our goal is to make Africa the first cashless continent and that's where you come in...

How you'll help us achieve it

Wave is now the largest financial institution in Senegal, with over 7 million users. And we’re still in the early days of our product roadmap and potential impact on people’s everyday lives.

Do you have a proven track record of defining and implementing marketing strategies that drive business growth? Are you a strategic thinker with a data-driven mindset and a passion for developing and executing impactful marketing campaigns (ATL, BTL, Digital ...)? If so, we want to hear from you!

We’re seeking a creative and results-driven Senior Marketing Manager to lead our marketing strategy and execution. You will coordinate marketing activations and campaigns as we scale our business in the Gambia.

In this role, you'll;

Work closely with our head of operations and payments for Gambia to plan and execute growth strategies for your market.
Create clear and actionable project briefs and documentation that can lead and guide cross-functional teams in successful campaign production, from ideation to deployment.
Collaborate with Brand, Design, and creative teams to ensure the production and delivery of assets and materials relevant to The Gambia objectives both in terms of growth and brand awareness.
Lead and supervise full-funnel campaigns for Gambia across ATL, BTL, and Social Media.
Use data to analyze and make strategic recommendations on new ways to optimize marketing programs.
Report on country-specific user personas and behaviors, benchmarks, and market analysis.

Key details

Location: Gambia,
Work authorization in Gambia is required.
This is a permanent position.
Our salaries are competitive and calculated using a transparent formula.
We offer generous health insurance for yourself and your dependents.
We support working parents - we offer generous parental leave policies (26 weeks for mothers and 4 weeks for fathers) and subsidized childcare when you return to work.
We help you live your fullest life now! We subsidize gym memberships and fitness classes.
Airtime reimbursement.
Free food and a beautiful office space.

Requirements

Fluent in English.
At least 10 years of experience in marketing at an FMCG, tech start-up, telecom company, or similar.
Bachelor's or master's degree in relevant fields (marketing, communication, sales, business development, management…).

You might be a good fit if you

Are data-oriented and analytical.
Have an extensive network of contacts across media, advertising networks, and vendors.
Are super detail-oriented and organized.
Are comfortable defaulting to overcommunication and overreaching when it comes to coordination.
Are intellectually curious, creative in the way you go about tackling problems, and embrace failure as a means to spark innovation and growth.
Demonstrate tenacity and a willingness to go the distance to get something done.
Adjust quickly to changing priorities and deal effectively with complexity and change.
Are a compelling storyteller, in writing and verbal.

Our team

We have a rapidly growing in-country team in Senegal, Côte d'Ivoire, Mali, Burkina Faso, The Gambia, and Uganda, plus remote team members spread across the world.
We're deeply passionate about our mission of bringing radically affordable financial services to the people who need them most.
We foster autonomy for our employees. You'll own your projects at every stage, from understanding the problem to monitoring your solution in production.
We raised the largest Series A in Africa in 2021. Our world-class investors, include Founders Fund, Sequoia Heritage, Stripe, Ribbit Capital, Y Combinator, and Partech Africa.
We are on Y Combinator's top companies by revenue.

How to apply

Fill out the form below, and upload a resume in English and a cover letter describing your interest in Wave and the role.

We review applications frequently and recommend that you apply to the role that most closely aligns with your skills, experience and career goals.

Wave is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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